marketing digital

Our Search Engine Advertising expertise

Capture a qualified traffic for ROI-centric performances

Fanny Lefèvre

Digital Marketing director

Combined with SEO, SEA is a powerful marketing digital lever.

Mastering the customer’s journey between his search and your landing page allows to quickly generate good performance.

Google Ads, Bing Ads or Search Ads on the Apple store enable to significantly improve your results – thanks to Machine learning – while optimizing your costs on the long run.


Goal definition

KPI, budget, keywords

Kaliop supports you in the definition of your SMART objectives and helps you rationalize your needs to set up the level of investment perfectly adapted to your business stakes.


Campaigns Launch

Manage and optimize

We put our know-how at the service of your business challenges to generate and convert your traffic via a Test&Learn logic:

  • channel identification
  • targeting
  • landing pages optimization

Campaigns Analysis

Continuously improve and optimize

We monitor your campaigns to get the maximum benefit and optimize them continuously:

  • budget
  • ads/keywords
  • landing pages

SEA Account Audit

Increase your performances

Do you want a fresh look at your campaigns? Thanks to the implementation of scripts and an in-depth analysis of your campaign structure, our SEA experts will help you find ways to optimize and rationalize your expenses.


We work on all types of campaigns (search, display or video) according to your objectives.

Google Ads

Bing Ads

Apple Search Ads

Have a project needing this expertise? Ask our experts for advice

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