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Web Analytics support

Make the data speak for optimized results

Fanny Lefèvre

Digital Marketing director

In a respect of RGPD and in a concern of ethical accompaniment, our datamarketing experts advise you on best web analytics tools according to your objectives, but especially according to the way you want to process the data on a daily basis.

Agnostic in solutions, our choice will focus on the most useful tools for your teams.

And if you don’t have the time to analyze the data you collect, we can also help you with this key step and provide you with our tailor-made recommendations!

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Choice of the Technology

Web Analytics / Attribution

According to your stakes and quantified objectives, our experts will know how to define the best tool to your needs and most easily adopted by your teams.

Thanks to an agnostic approach, our experts will advise you independently.

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Tag Plan

KPIs choices / Actions to take

Data can be read through many KPIs. It is crucial to choose them carefully in order to follow marketing actions and bring the necessary optimizations to reach the objectives. Our teams support you from the creation of the tagging plan to its technical implementation.

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Dashboards

Custom-made and available 24/7

Once your data is under control, it’s time to analyze it! Kaliop can create for you customized dashboards, adapted to the recipients and which – thanks to data visualization – will be followed with interest and thus be useful for your teams on a daily basis.

Strategy & Web Analytics

We advice you on the choice of your analytical tool, the creation of a tagging plan and its implementation.

Google Analytics

Google Tag Manager

Adobe Marketing Cloud

Google Data Studio

Have a project needing this expertise? Ask our experts for advice

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