Web Analytics support
Make the data speak for optimized results
Digital Marketing director
In a respect of RGPD and in a concern of ethical accompaniment, our datamarketing experts advise you on best web analytics tools according to your objectives, but especially according to the way you want to process the data on a daily basis.
Agnostic in solutions, our choice will focus on the most useful tools for your teams.
And if you don’t have the time to analyze the data you collect, we can also help you with this key step and provide you with our tailor-made recommendations!
Choice of the Technology
Web Analytics / Attribution
According to your stakes and quantified objectives, our experts will know how to define the best tool to your needs and most easily adopted by your teams.
Thanks to an agnostic approach, our experts will advise you independently.
KPIs choices / Actions to take
Data can be read through many KPIs. It is crucial to choose them carefully in order to follow marketing actions and bring the necessary optimizations to reach the objectives. Our teams support you from the creation of the tagging plan to its technical implementation.
Custom-made and available 24/7
Once your data is under control, it’s time to analyze it! Kaliop can create for you customized dashboards, adapted to the recipients and which – thanks to data visualization – will be followed with interest and thus be useful for your teams on a daily basis.
Strategy & Web Analytics
We advice you on the choice of your analytical tool, the creation of a tagging plan and its implementation.
Google Tag Manager
Adobe Marketing Cloud
Google Data Studio