Spotlight on our partner : discover the Contentful solution

Kaliop and Contentful go way back ! We are proud to have been Contentful’s first French partner in 2017. As a Contentful integrator, we have taken on ambitious challenges to transform content management into a modern and efficient digital experience. But why has Contentful become a key player in headless CMS ? What are the keys to its success? We analyez a composable architecture platform that is shaking up the market.

Contentful: a next-generation CMS solution

Contentful was founded in 2013 by Sascha Konietzke and Paolo Negri. The company quickly established itself as a pioneer of headless CMS and a leader in smart composable content solutions. Today, Contentful accelerates content experiences for over 4,000 organizations, including 30% of Fortune 500 companies.

Some key figures :

• over 38,000 websites supported,
• over 110 billion API calls per month,
• a rich ecosystem with more than 100 applications and integrations,
• a global community of more than 550,000 members.

Its headquarters are in Berlin, but the company is also present in France, New York, Denver, San Francisco, and London.

Contentful is not just a CMS ; it is a Content as a Service (CaaS) content management solution based on an API-first architecture. This approach allows companies to quickly publish content on multiple platforms while ensuring a smooth and consistent omnichannel experience.

Thanks to its flexibility and modularity, Contentful offers its users the ability to structure, customize, and optimize their content to meet the specific needs of different digital channels.

Why choose the Contentful CMS ?

Contentful is a leading Content as a Service solution in its market that stands out for several strengths :

1. Its headless and API-first architecture is at the core of its power, offering unmatched flexibility for developers. This approach allows easy integration of content into various applications and platforms, while offering flawless frontend interfaces, giving end users a memorable browsing experience.
2. Contentful’s flexible solution allows users to create and customize the content to be published. It is possible to structure content intuitively thanks to the activation of Contentful Studio, a low-code tool intended for marketing teams.
3. Another major asset is multichannel and omnichannel support. Contentful excels in delivering consistent content across different platforms and devices (web, mobile, IoT), allowing companies to centralize their content while adapting it to each communication channel.
4. In terms of performance, Contentful is designed to handle large volumes of content and to manage high traffic peaks. With a 99.99% SLA and support from three global CDNs, the platform guarantees exceptional availability and scalability.
5. Collaboration and workflow management features are also strengths, facilitating teamwork and the organization of the content creation and publishing process.
6. Finally, Contentful offers great scalability, with its Marketplace containing over 100 integrations and plugins to meet a wide variety of editorial and technical needs.

Contentful, Platform, Studio, and its ecosystem are the ideal solution for those who want to deploy a content platform aimed at addressing communication challenges, lead generation, etc. At the same time, it can be integrated into a composable architecture relying on specialized services (PIM, CRM, Analytics, CMS…) with the goal of meeting varied needs: e-commerce, brand platforms, service portals, and more.
Recently, this commitment to innovation by the provider was further confirmed by the addition of AI, with the aim of offering personalized experiences to platform users.

New features that strengthen Contentful

Contentful continues to innovate and has just announced new features such as :

• AI Actions : this feature allows the integration of generative artificial intelligence models at all stages of the content lifecycle (creation, adaptation, publication). For example, it can be used to automate translations or optimize SEO with one click.
• Built-in personalization : directly accessible from the Contentful web application, this feature centralizes audience and personalized experience management to simplify marketing workflows.
• Customer data connectors : with integrations like Shopify or Klaviyo, Contentful easily activates customer data to create personalized experiences based on insights.
• Advanced content governance : thanks to granular roles and specific permissions, Contentful ensures security and compliance for large enterprises.

Focus on Contentful personalization

This integrated solution allows marketing teams to easily create tailor-made experiences for each audience segment, without technical skills required. By connecting your data sources (CDP, CRM, marketing platforms…), you can define segments, dynamically personalize content, and test different variants thanks to native A/B testing.
Result: more relevant customer experiences, higher conversion rates, and centralized personalization management across all your digital channels. Contentful personalization thus establishes itself as an essential lever to boost engagement and campaign performance, while maintaining full control over data security and analysis.

Kaliop and Contentful, a fruitful collaboration

Kaliop stands out as Contentful’s first French partner.
Since the beginning of our collaboration in 2017, we have taken on ambitious challenges with Contentful for prestigious clients such as Neurodiem, the Red Cross, or the Accor group. Thanks to our status as a Silver Solution Partner, we rely on a team of about fifty experienced, specialized, and certified developers on Contentful, who have extended their expertise to large international projects.

Our real expertise lies in integrating Contentful into complex projects. We support our market-leading clients, enabling them to maximize the use of Contentful. Whether for a local or global project, our mission is to design, architect, develop, and manage platforms with high business stakes aligned with our clients’ objectives and organization.

The Kaliop-Contentful collaboration is not only a technical partnership but also a shared commitment to digital innovation and business excellence.

Some examples of Contentful-integrated platforms developed by Kaliop

• Neurodiem : a scientific information and news platform dedicated to neuroscience.
• For Accor, we developed several innovative platforms that facilitate booking and highlight their key offers :
  • the Wellness platform, which allows booking spa offers in Accor Group establishments,
  • the All Inclusive platform, highlighting the luxury offer of the Accor Group and its subsidiary Ennismore, offering “All Inclusive” stay bookings,
  • the Restaurants & Bars platform, which facilitates booking restaurants and bars worldwide.
• For Hydro Building System, a multi-brand (Technal, Sapa, Domal), multi-country, and multi-language platform was launched. It showcases the products of each brand and offers premium features (inspirational content, store locator…).
• Another revealing example: the French Red Cross platform, which offers numerous services and a seamless experience to very diverse groups: donors, volunteers, employees, people in difficulty. It is designed based on a composable architecture aggregating many services, with Contentful occupying a central position.

Thanks to our partnership with Contentful, we help our clients maximize their digital potential while meeting growing market expectations.