Tollens
Social Media Strategy
The client's challenges
Develop brand awareness
Tollens is a major figure in decorative painting in France. They design, manufacture, distribute and sell innovative products. With its 250 years of history, Tollens has established itself as a reference brand in professional painting thanks to the technical and aesthetic quality of its products. In the midst of a dynamic digital transformation, Tollens wanted to develop its notoriety among a professional and general public target audience through greater visibility on social media.
Communication Manager at Tollens
As a brand that was entering a real dynamic of digital transformation and professionalization on social networks, we needed above all an agency that understands us and can accompany us on a daily basis on the subject.
At our own pace, and while keeping our hands on our publications, we chose to move forward in complete confidence with the team. Kaliop was able to provide us with the right tools and the vision we needed to live the Social Media experience to the fullest, and it’s a success!
The solution
The goal
A professional and general public target
After an in-depth study of Tollens' presence on social networks, we were able to detect opportunities for the brand on existing social media: Twitter, Instagram & Pinterest, affirming a new communication identity around the notion of colour, rather than paint.
The method
From audit to implementation of recommendations
We started with a complete Social Media audit and the definition of the communication strategy, which was materialized by the construction of the Social Media ecosystem and an editorial calendar. The support was provided over time through regular reports and recommendations.
Results
An ever-increasing overall size of the community
The results were felt from the first year with more followers and user-generated content of increasing quality.
This has enabled the brand to regularly enhance the content produced by the community, while maintaining its initial editorial line, and thus enrich the diversity of publications while generating a high level of commitment and an involved community.
Key figures
+234% Growth of traffic from social media
+220% Increase of the community
+30% Increase in site traffic
