Establishing Biogen as a leader in neuroscience through a global digital platform
- [ Digital platform ]
- [ Contentful ]
The challengeEstablishing itself as a leader in neuroscience
Neurodiem is a service offered by Biogen. The platform provides unbiased, high-quality scientific information in the field of neuroscience, contributed by independent scientific editors. Neurodiem aggregates and distributes this content to neurologists worldwide, while adhering to the principle of neutrality. The platform stands out for its ease of use, publication and distribution, thanks in particular to a custom-built back-office and an extensible architecture.
Successful KPIs
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countries where the platform is deployed
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services operated via API
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different test scenarios
A multi-language, multi-country and scalable platform
Neurodiem is a service available in some twenty countries. Within a single back-office system, more than 15 services and extensions are integrated to provide a fully customised experience and streamline platform administration.
An agile, continuous, integration approach
The project follows an agile approach (SCRUM methodology) and is constantly evolving. The Biogen and Kaliop teams work closely together to keep the platform up and running, using a CI/CD (continuous integration and continuous deployment) approach. Automated testing thus enables faster delivery of updates in more stable environments.
An automated and personalised newsletter
From a customised back-office, users can trigger the sending of personalised newsletters for each subscriber, based on their acquisition channel, preferences, country, language, etc. This fine-grained personalisation is made possible by an algorithm developed using the Elasticsearch data indexing and search software.